The strategy consultancy dedicated to the animal sector
Our expertise includes all animal-related industries, allowing us to have a 360-view on the market and environment
Animal health
The animal health landscape is being redefined by unprecedented innovation. Breakthrough biologics, precision medicine, rapid diagnostics, and AI-driven disease detection are transforming veterinary care – driven by heightened expectations for animal welfare, regulatory modernization, and the shift from treatment to prevention. Navigating this complexity requires both deep scientific expertise and sharp strategic insight.
Examples of past projects
Launch strategy for a swine vaccine
Opportunity assessment for a newly identified ingredient in animal health
Pricing and go-to-market strategy for an innovative canine drug
Animal services
Animal services are booming. Insurance, pet sitting, training, grooming – the entire ecosystem is being reshaped by pet humanization, digital disruption, and soaring consumer expectations. New entrants, tech-enabled platforms, and premium positioning are fragmenting the market while consolidation accelerates. The opportunity is massive. So is the competition.
Examples of past projects
Commercial strategy for a petsitting company
Strategic planning for a new boarding business
Technology
Animal health tech is exploding. Connected devices, AI-powered solutions, practice management software, telemedicine platforms – innovation is outpacing adoption. Early movers are capturing value, but fragmentation, integration challenges, and unclear ROI are slowing broader uptake. The winners will be those who solve real problems, not just build cool tech.
Examples of past projects
Strategic planning for a telemedicine company
AI strategy and roadmap for a veterinary group
Veterinary services
Veterinary services are at an inflection point. Corporate consolidation, digital health adoption, advanced lab diagnostics, and premium service models are colliding with workforce shortages, cost pressures, and skyrocketing client expectations. For clinics and diagnostic labs alike, the question is no longer whether to evolve – but how fast and in which direction.
Examples of past projects
Interim management for a veterinary group
Due diligences of veterinary groups for investment funds
European expansion strategy for a veterinary group
Distribution
Mass retailers, specialty chains, online giants, vets, pharmacies – every channel is fighting for share as e-commerce surges and DTC brands bypass traditional routes. Margin compression and omnichannel expectations are forcing everyone to rethink their go-to-market. Navigating this fragmented ecosystem requires both commercial acumen and adaptability..
Examples of past projects
Strategic planning of the petfood category for a world leading retailer
Positioning and product strategy for an e-commerce player
Launch strategy for a parasiticide range in two new channels (pharmacies, petshops)
Animal nutrition
Animal nutrition, spanning livestock feed and petfood, is undergoing a profound transformation. From precision feeding, sustainable ingredients and alternative proteins, to the premiumization of companion animal diets, the industry is reinventing itself to meet rising demand, regulatory pressures, and sustainability imperatives.
Examples of past projects
Development of the product range for a petfood company
Opportunity assessment for a potential feed additive